I had a blast creating pretend dating profiles for some of the adoptable pets at Memphis Animal Services. Since the idea came to me on Thursday (in the Target parking lot, of all places), I had to work quickly to create the logo, layout and shoot photos.
Many thanks to Amber, the shelter supervisor, and volunteers for helping select the pets who most urgently needed adoption. I spent some time shooting photos Saturday, then wrote copy and finished the layout in Illustrator.
The project was so so well received, that I think I’ll make it a yearly tradition! Next year I’ll do twice as many, and lay out everything in InDesign, instead of Illustrator. But for the quick turnaround, I’m quite happy with how this turned out!