Microdynamics is an invoicing service that helps business owners get paid. They needed a modern, responsive site with clear navigation information hierarchy.
Before creating their new visual style, I brainstormed and sketched words and icons that could create an amusing, memorable impression while representing what Microdynamics does everyday. Since their web content was quite vague, I dug deep and ended up with nearly 100 icons. I decided to illustrate a sky scene for the first mockup, to create a nice visual flow and showcase the headline. This way, new visitors would have no question as to what Microdynamics does.
We decided to integrate subtle SVG animations in Design 1's showcase area, to make it really dazzle on desktops, phones and tablets! I had the most fun creating the icons for Design 2.